{"id":9757,"date":"2026-01-21T01:21:23","date_gmt":"2026-01-21T01:21:23","guid":{"rendered":"https:\/\/chironex.eu\/?page_id=9757"},"modified":"2026-01-21T01:22:00","modified_gmt":"2026-01-21T01:22:00","slug":"software-digitalbranche","status":"publish","type":"page","link":"https:\/\/chironex.eu\/de\/software-digitalbranche\/","title":{"rendered":"Software- &#038; Digitalbranche"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9757\" class=\"elementor elementor-9757\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d213764 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d213764\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1003b585\" data-id=\"1003b585\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3bac7f1 divider_yes aleft elementor-widget elementor-widget-wgl-double-heading\" data-id=\"3bac7f1\" data-element_type=\"widget\" data-widget_type=\"wgl-double-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wgl-double-heading\"><h3 class=\"dblh__title-wrapper\"><span class=\"dblh__divider\"><\/span><span class=\"dblh__title dblh__title-1\">Profitabilit\u00e4t sichern \u2013 mit smarter\n<\/span><span class=\"dblh__title dblh__title-2\">Preisgestaltung und klarer Marktposition f\u00fcr Software- & Digitalunternehmen<\/span><\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a8add86 elementor-widget elementor-widget-spacer\" data-id=\"7a8add86\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-ebee344 e-flex e-con-boxed e-con e-parent\" data-id=\"ebee344\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-87aea0b e-con-full e-flex e-con e-child\" data-id=\"87aea0b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-552239e elementor-widget elementor-widget-text-editor\" data-id=\"552239e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"390\" data-end=\"692\">Software- und Digitalunternehmen stehen unter starkem Innovations- und Wettbewerbsdruck. Technologien entwickeln sich rasant, L\u00f6sungen werden zunehmend vergleichbar und Kund:innen erwarten klare Antworten auf die Frage: <em data-start=\"610\" data-end=\"692\">Welchen konkreten Mehrwert liefert dieses digitale Produkt f\u00fcr mein Unternehmen?<\/em><\/p><p data-start=\"694\" data-end=\"862\">In diesem Umfeld entscheiden eine pr\u00e4zise Positionierung und eine datenbasierte Preisstrategie dar\u00fcber, ob Softwarel\u00f6sungen profitabel skalieren und nachhaltig wachsen.<\/p><p data-start=\"864\" data-end=\"1091\">Diese Seite richtet sich an Unternehmen der Software- und Digitalbranche, die ihre Marktposition st\u00e4rken, Wachstumspotenziale identifizieren und ein Pricing entwickeln m\u00f6chten, das ihren tats\u00e4chlichen Wertbeitrag widerspiegelt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b1712c e-con-full e-flex e-con e-child\" data-id=\"0b1712c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67779ae elementor-widget-tablet__width-auto elementor-widget elementor-widget-wgl-image-layers\" data-id=\"67779ae\" data-element_type=\"widget\" data-widget_type=\"wgl-image-layers.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wgl-image-layers\"><div class=\"img-layer_image-wrapper slide_up\" style=\"z-index: 1\">\n                <div class=\"img-layer_item\" style=\"transform: translate(0px, 0%);\">\n                    <div class=\"img-layer_image\" style=\"transition: all 1000ms; transition-delay: 400ms;\">\n                        <img decoding=\"async\" data-src=\"https:\/\/chironex.eu\/wp-content\/uploads\/2024\/11\/Chironex_1.jpg\" alt=\"Chironex_1\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1280px; --smush-placeholder-aspect-ratio: 1280\/717;\" \/>\n                    <\/div>\n                <\/div>\n            <\/div> <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e8230f2 e-flex e-con-boxed e-con e-parent\" data-id=\"e8230f2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7764cdf e-con-full e-flex e-con e-child\" data-id=\"7764cdf\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d24c41 elementor-widget-tablet__width-auto elementor-widget elementor-widget-wgl-image-layers\" data-id=\"5d24c41\" data-element_type=\"widget\" data-widget_type=\"wgl-image-layers.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wgl-image-layers\"><div class=\"img-layer_image-wrapper slide_up\" style=\"z-index: 1\">\n                <div class=\"img-layer_item\" style=\"transform: translate(0px, 0%);\">\n                    <div class=\"img-layer_image\" style=\"transition: all 1000ms; transition-delay: 400ms;\">\n                        <img decoding=\"async\" data-src=\"https:\/\/chironex.eu\/wp-content\/uploads\/2024\/11\/colleagues-work-scaled.jpg\" alt=\"colleagues-work\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/1707;\" \/>\n                    <\/div>\n                <\/div>\n            <\/div> <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f49a80 e-con-full e-flex e-con e-child\" data-id=\"9f49a80\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b59cb8 elementor-widget elementor-widget-heading\" data-id=\"0b59cb8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Herausforderungen in der Software- &amp; Digitalbranche<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-271ff2d elementor-widget elementor-widget-text-editor\" data-id=\"271ff2d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul data-start=\"1157\" data-end=\"1697\"><li data-start=\"1157\" data-end=\"1208\"><p data-start=\"1159\" data-end=\"1208\">Digitale Produkte wirken zunehmend austauschbar<\/p><\/li><li data-start=\"1209\" data-end=\"1309\"><p data-start=\"1211\" data-end=\"1309\">Starker Preisdruck durch Plattformanbieter, Open-Source-Alternativen und internationale Anbieter<\/p><\/li><li data-start=\"1310\" data-end=\"1412\"><p data-start=\"1312\" data-end=\"1412\">Schwierige Differenzierung bei \u00e4hnlichen Feature-Sets oder sich schnell angleichenden Technologien<\/p><\/li><li data-start=\"1413\" data-end=\"1504\"><p data-start=\"1415\" data-end=\"1504\">Herausforderungen bei Value-Based Pricing, Packaging und Monetarisierung neuer Features<\/p><\/li><li data-start=\"1505\" data-end=\"1606\"><p data-start=\"1507\" data-end=\"1606\">Kund:innen sehen den Mehrwert oft nicht klar genug oder vergleichen rein auf Basis von Funktionen<\/p><\/li><li data-start=\"1607\" data-end=\"1697\"><p data-start=\"1609\" data-end=\"1697\">Zu niedrige Preise bremsen Wachstum \u2013 zu hohe mindern Conversion oder Vertrauensaufbau<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25d4af0 e-flex e-con-boxed e-con e-parent\" data-id=\"25d4af0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-00f3e1a e-con-full e-flex e-con e-child\" data-id=\"00f3e1a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b71f50 elementor-widget elementor-widget-heading\" data-id=\"9b71f50\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Fokus der Zusammenarbeit<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50aa6f4 elementor-widget elementor-widget-text-editor\" data-id=\"50aa6f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><strong>Positionierung sch\u00e4rfen<\/strong><\/li><\/ol><ul><li>Herausarbeitung relevanter Differenzierungsmerkmale<\/li><li>Entwicklung eines pr\u00e4gnanten, marktgerechten Nutzenversprechens<\/li><li>Klare Abgrenzung zu alternativen Tools und Wettbewerbern<\/li><li>Strukturierung einer \u00fcberzeugenden Value Proposition f\u00fcr Software- und Digitalprodukte<\/li><\/ul><ol start=\"2\"><li><strong>Entwicklung einer nachhaltigen Preisstrategie<\/strong><\/li><\/ol><ul><li>Analyse des Wertbeitrags aus Kundensicht (Value Drivers, ROI, Use Cases)<\/li><li>Ableitung einer wertorientierten Pricing-Logik f\u00fcr Software- und digitale Dienstleistungen<\/li><li>Modellierung unterschiedlicher Preis- und Packaging-Szenarien (Tiers, Bundles, Module)<\/li><li>Empfehlungen f\u00fcr die Monetarisierung neuer Features und Produktlinien<\/li><\/ul><ol start=\"3\"><li><strong>Go-to-Market Klarheit schaffen<\/strong><\/li><\/ol><ul><li>Entwicklung von Messaging, das Kund:innen den Nutzen klar vermittelt<\/li><li>Verzahnung von Positionierung und Pricing in Marketing, Sales und Customer Success<\/li><li>Vorbereitung f\u00fcr Sales-Pitches, Marketing-Kampagnen und Investor Relations<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe8b484 elementor-widget elementor-widget-spacer\" data-id=\"fe8b484\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f83b93b e-con-full e-flex e-con e-child\" data-id=\"f83b93b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-769ad6f elementor-widget elementor-widget-image\" data-id=\"769ad6f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1009\" src=\"https:\/\/chironex.eu\/wp-content\/uploads\/2025\/10\/88-1-1024x1009.jpg\" class=\"attachment-large size-large wp-image-9417\" alt=\"\" srcset=\"https:\/\/chironex.eu\/wp-content\/uploads\/2025\/10\/88-1-1024x1009.jpg 1024w, https:\/\/chironex.eu\/wp-content\/uploads\/2025\/10\/88-1-300x296.jpg 300w, https:\/\/chironex.eu\/wp-content\/uploads\/2025\/10\/88-1-768x757.jpg 768w, https:\/\/chironex.eu\/wp-content\/uploads\/2025\/10\/88-1.jpg 1353w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-758e32a e-flex e-con-boxed e-con e-parent\" data-id=\"758e32a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3ea92a elementor-widget elementor-widget-text-editor\" data-id=\"a3ea92a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2727\" data-end=\"2758\"><strong data-start=\"2729\" data-end=\"2758\">F\u00fcr wen ist das geeignet?<\/strong><\/p><p data-start=\"2760\" data-end=\"2811\">F\u00fcr Software-, Digital- und Tech-Unternehmen, die \u2026<\/p><ul data-start=\"2813\" data-end=\"3154\"><li data-start=\"2813\" data-end=\"2878\"><p data-start=\"2815\" data-end=\"2878\">ein bestehendes Produkt im Markt klarer positionieren m\u00f6chten<\/p><\/li><li data-start=\"2879\" data-end=\"2940\"><p data-start=\"2881\" data-end=\"2940\">ihr Pricing professionalisieren oder modernisieren wollen<\/p><\/li><li data-start=\"2941\" data-end=\"2998\"><p data-start=\"2943\" data-end=\"2998\">neue Features, Module oder digitale Services launchen<\/p><\/li><li data-start=\"2999\" data-end=\"3090\"><p data-start=\"3001\" data-end=\"3090\">Wachstumsschmerzen durch unklare Preislogiken oder zu niedrige Preise vermeiden m\u00f6chten<\/p><\/li><li data-start=\"3091\" data-end=\"3154\"><p data-start=\"3093\" data-end=\"3154\">sich in einem stark ges\u00e4ttigten Markt differenzieren wollen<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a7abaf elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a7abaf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f51991e animated-slow elementor-invisible\" data-id=\"f51991e\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a686a4f divider_yes elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit a-mobilecenter aleft elementor-widget elementor-widget-wgl-double-heading\" data-id=\"a686a4f\" data-element_type=\"widget\" data-widget_type=\"wgl-double-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wgl-double-heading\"><h3 class=\"dblh__title-wrapper\"><span class=\"dblh__divider\"><\/span><span class=\"dblh__title dblh__title-1\">Ihr <\/span><span class=\"dblh__title dblh__title-2\">Ansprechpartner<\/span><\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f6e1cf elementor-widget elementor-widget-text-editor\" data-id=\"2f6e1cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span>Andreas Feuerbach, Vorstand und Gr\u00fcnder von Chironex Consulting<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bffd226 aleft a-mobilecenter elementor-widget elementor-widget-wgl-button\" data-id=\"bffd226\" data-element_type=\"widget\" data-widget_type=\"wgl-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"button-wrapper\"><a  class=\"wgl-button btn-size-xl \" role=\"button\" href=\"tel:+49%20(1579)%2023%2055%202766\"><div class=\"button-content-wrapper \"><span class=\"wgl-button-text\">+49 (1579) 23 55 2766<\/span><\/div><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f17730c elementor-invisible\" data-id=\"f17730c\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29973ec elementor-widget elementor-widget-image\" data-id=\"29973ec\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"683\" height=\"1024\" data-src=\"https:\/\/chironex.eu\/wp-content\/uploads\/2025\/10\/Andreas_neu-683x1024.png\" class=\"attachment-large size-large wp-image-8375 lazyload\" alt=\"\" data-srcset=\"https:\/\/chironex.eu\/wp-content\/uploads\/2025\/10\/Andreas_neu-683x1024.png 683w, https:\/\/chironex.eu\/wp-content\/uploads\/2025\/10\/Andreas_neu-200x300.png 200w, https:\/\/chironex.eu\/wp-content\/uploads\/2025\/10\/Andreas_neu-768x1152.png 768w, https:\/\/chironex.eu\/wp-content\/uploads\/2025\/10\/Andreas_neu.png 1024w\" data-sizes=\"(max-width: 683px) 100vw, 683px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 683px; --smush-placeholder-aspect-ratio: 683\/1024;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b861396 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b861396\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52434da\" data-id=\"52434da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-866563d elementor-widget elementor-widget-spacer\" data-id=\"866563d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-975b771 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"975b771\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-200c931\" data-id=\"200c931\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d46ee6 elementor-widget elementor-widget-spacer\" data-id=\"2d46ee6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d75d505 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d75d505\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-643f44d\" data-id=\"643f44d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2943573 elementor-widget elementor-widget-heading\" data-id=\"2943573\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wir helfen Unternehmen, durch klare Positionierung profitabel zu wachsen.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d527893\" data-id=\"d527893\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28c337a aright a-mobilecenter elementor-widget elementor-widget-wgl-button\" data-id=\"28c337a\" data-element_type=\"widget\" data-widget_type=\"wgl-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"button-wrapper\"><a  class=\"wgl-button btn-size-xl \" role=\"button\" href=\"https:\/\/chironex.eu\/de\/kontakt\/\"><div class=\"button-content-wrapper \"><span class=\"wgl-button-text\">Kontakt aufnehmen<\/span><\/div><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b58923 elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b58923\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-047ac3c animated-slow elementor-invisible\" data-id=\"047ac3c\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7abd244 divider_yes elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit aleft elementor-widget elementor-widget-wgl-double-heading\" data-id=\"7abd244\" data-element_type=\"widget\" data-widget_type=\"wgl-double-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wgl-double-heading\"><h3 class=\"dblh__title-wrapper\"><span class=\"dblh__divider\"><\/span><span class=\"dblh__title dblh__title-1\">EXPERTEN\n<\/span><span class=\"dblh__title dblh__title-2\"> KONTAKTIEREN<\/span><\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68d86e2 elementor-widget elementor-widget-text-editor\" data-id=\"68d86e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWie k\u00f6nnen wir Ihnen helfen?\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db7bb19 aleft elementor-widget elementor-widget-wgl-contact-form-7\" data-id=\"db7bb19\" data-element_type=\"widget\" data-widget_type=\"wgl-contact-form-7.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wgl-contact-form-7\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f6922-o1\" lang=\"de-DE\" dir=\"ltr\" data-wpcf7-id=\"6922\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/de\/wp-json\/wp\/v2\/pages\/9757#wpcf7-f6922-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Kontaktformular\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"6922\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.3\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"de_DE\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f6922-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class='row contacts'>\n    <div class='wgl_col-12'>\n        <span class=\"wpcf7-form-control-wrap\" data-name=\"label-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Ihr Name*\" value=\"\" type=\"text\" name=\"label-name\" \/><\/span>\n    <\/div>\n    <div class='wgl_col-12'>\n        <span class=\"wpcf7-form-control-wrap\" data-name=\"label-mail\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email\" value=\"\" type=\"email\" name=\"label-mail\" \/><\/span>\n    <\/div>\n   <div class='wgl_col-12'>\n        <span class=\"wpcf7-form-control-wrap\" data-name=\"label-subj\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Betreff*\" value=\"\" type=\"text\" name=\"label-subj\" \/><\/span>\n    <\/div>\n    <div class='wgl_col-12'>\n        <span class=\"wpcf7-form-control-wrap\" data-name=\"label-textarea\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" placeholder=\"Nachricht...\" name=\"label-textarea\"><\/textarea><\/span>\n    <\/div>\n    <div class='wgl_col-12'><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SENDEN\" \/><\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a010a22 elementor-invisible\" data-id=\"a010a22\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-058266f elementor-widget elementor-widget-image\" data-id=\"058266f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1353\" height=\"1333\" data-src=\"https:\/\/chironex.eu\/wp-content\/uploads\/2025\/10\/88-1.jpg\" class=\"attachment-full size-full wp-image-9417 lazyload\" alt=\"\" data-srcset=\"https:\/\/chironex.eu\/wp-content\/uploads\/2025\/10\/88-1.jpg 1353w, https:\/\/chironex.eu\/wp-content\/uploads\/2025\/10\/88-1-300x296.jpg 300w, https:\/\/chironex.eu\/wp-content\/uploads\/2025\/10\/88-1-1024x1009.jpg 1024w, https:\/\/chironex.eu\/wp-content\/uploads\/2025\/10\/88-1-768x757.jpg 768w\" data-sizes=\"(max-width: 1353px) 100vw, 1353px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1353px; --smush-placeholder-aspect-ratio: 1353\/1333;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-993ea6e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"993ea6e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-24b54be\" data-id=\"24b54be\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90ab325 aleft elementor-widget elementor-widget-wgl-double-heading\" data-id=\"90ab325\" data-element_type=\"widget\" data-widget_type=\"wgl-double-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wgl-double-heading\"><h3 class=\"dblh__title-wrapper\"><span class=\"dblh__title dblh__title-1\">Fallstudien <\/span><span class=\"dblh__title dblh__title-2\">& Blog<\/span><\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-f4a5728\" data-id=\"f4a5728\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5bb7747 elementor-widget elementor-widget-text-editor\" data-id=\"5bb7747\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEntdecken Sie, wie unsere Strategien zu messbarem Gesch\u00e4ftserfolg f\u00fchren. Anhand detaillierter Fallstudien zeigen wir, wie wertorientierte Preisgestaltung, pr\u00e4zise Positionierung und datengest\u00fctzte Entscheidungsfindung unseren Kunden zu h\u00f6heren Margen, einer st\u00e4rkeren Marktpr\u00e4senz und nachhaltigem Wachstum verholfen haben.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-82a3d96 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"82a3d96\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-75c5536\" data-id=\"75c5536\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d4d1d5 elementor-widget elementor-widget-wgl-blog\" data-id=\"7d4d1d5\" data-element_type=\"widget\" data-settings=\"{&quot;blog_columns&quot;:&quot;4&quot;}\" data-widget_type=\"wgl-blog.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"wgl_cpt_section\"><div class=\"blog-posts\"><div class=\"container-grid row blog_carousel blog-style-standard\"><div class=\"wgl-carousel_wrapper\"><div class=\"wgl-carousel swiper wgl-carousel_swiper swiper-container pagination_circle \" data-swiper='{\"watchOverflow\":true,\"infinite\":false,\"variableWidth\":false,\"autoplay\":true,\"autoplaySpeed\":3000,\"speed\":3000,\"arrows\":false,\"dots\":true,\"adaptiveHeight\":true,\"responsive\":[{\"breakpoint\":1600,\"slidesToShow\":\"3\",\"slidesToScroll\":\"3\"},{\"breakpoint\":1201,\"slidesToShow\":\"3\",\"slidesToScroll\":\"3\"},{\"breakpoint\":768,\"slidesToShow\":\"2\",\"slidesToScroll\":\"2\"},{\"breakpoint\":280,\"slidesToShow\":\"1\",\"slidesToScroll\":\"1\"}]}' data-item-carousel='wgl_carousel_69e59ad75c2be'><div class=\"swiper-wrapper\">    <div class=\"item wgl_col-4 swiper-slide\">\n    <div class=\"blog-post format-standard-image\">\n    <div class=\"blog-post_wrapper\"><div class=\"blog-post_media\"><div class=\"blog-post_media_part\"><a href=\"https:\/\/chironex.eu\/de\/pricing-auslagern\/\" class=\"media-link image-overlay\"><img decoding=\"async\" data-src=\"https:\/\/chironex.eu\/wp-content\/uploads\/2026\/02\/Pricing-auslagern-740x560.jpg\" alt=\"Pricing auslagern\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 740px; --smush-placeholder-aspect-ratio: 740\/560;\"><\/a><\/div><\/div>    <div class=\"blog-post_content\"><div class=\"post_meta-wrap\"><div class=\"meta-data\"><span class=\"post_date\">\n                        Februar 12, 2026                        <\/span><\/div><\/div><h3 class=\"blog-post_title\"><a href=\"https:\/\/chironex.eu\/de\/pricing-auslagern\/\">Pricing auslagern? Wann sich ein externer Pricing Lead wirklich lohnt<\/a><\/h3><div class=\"clear\"><\/div><div class=\"blog-post_footer\">            <div class=\"read-more-wrap\">\n                <a href=\"https:\/\/chironex.eu\/de\/pricing-auslagern\/\" class=\"button-read-more\">\n                <span>Mehr erfahren<\/span>\n                <\/a>\n            <\/div>    <\/div>\n    <\/div>\n    <\/div>\n    <\/div>\n    <\/div>    <div class=\"item wgl_col-4 swiper-slide\">\n    <div class=\"blog-post format-standard-image\">\n    <div class=\"blog-post_wrapper\"><div class=\"blog-post_media\"><div class=\"blog-post_media_part\"><a href=\"https:\/\/chironex.eu\/de\/private-equity\/\" class=\"media-link image-overlay\"><img decoding=\"async\" data-src=\"https:\/\/chironex.eu\/wp-content\/uploads\/2026\/01\/Private-Equity-Firm-740x560.jpg\" alt=\"Private Equity Firm\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 740px; --smush-placeholder-aspect-ratio: 740\/560;\"><\/a><\/div><\/div>    <div class=\"blog-post_content\"><div class=\"post_meta-wrap\"><div class=\"meta-data\"><span class=\"post_date\">\n                        Januar 28, 2026                        <\/span><\/div><\/div><h3 class=\"blog-post_title\"><a href=\"https:\/\/chironex.eu\/de\/private-equity\/\">Wie Private-Equity-Firmen von Pricing-Projekten profitieren<\/a><\/h3><div class=\"clear\"><\/div><div class=\"blog-post_footer\">            <div class=\"read-more-wrap\">\n                <a href=\"https:\/\/chironex.eu\/de\/private-equity\/\" class=\"button-read-more\">\n                <span>Mehr erfahren<\/span>\n                <\/a>\n            <\/div>    <\/div>\n    <\/div>\n    <\/div>\n    <\/div>\n    <\/div>    <div class=\"item wgl_col-4 swiper-slide\">\n    <div class=\"blog-post format-standard-image\">\n    <div class=\"blog-post_wrapper\"><div class=\"blog-post_media\"><div class=\"blog-post_media_part\"><a href=\"https:\/\/chironex.eu\/de\/smart-pricing-human-selling\/\" class=\"media-link image-overlay\"><img decoding=\"async\" data-src=\"https:\/\/chironex.eu\/wp-content\/uploads\/2025\/11\/Design-ohne-Titel-1-740x560.png\" alt=\"Design ohne Titel (1)\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 740px; --smush-placeholder-aspect-ratio: 740\/560;\"><\/a><\/div><\/div>    <div class=\"blog-post_content\"><div class=\"post_meta-wrap\"><div class=\"meta-data\"><span class=\"post_date\">\n                        Dezember 16, 2025                        <\/span><\/div><\/div><h3 class=\"blog-post_title\"><a href=\"https:\/\/chironex.eu\/de\/smart-pricing-human-selling\/\">Smart Pricing, Human Selling: How Logistics Providers Win in the Digital Age<\/a><\/h3><div class=\"clear\"><\/div><div class=\"blog-post_footer\">            <div class=\"read-more-wrap\">\n                <a href=\"https:\/\/chironex.eu\/de\/smart-pricing-human-selling\/\" class=\"button-read-more\">\n                <span>Mehr erfahren<\/span>\n                <\/a>\n            <\/div>    <\/div>\n    <\/div>\n    <\/div>\n    <\/div>\n    <\/div>    <div class=\"item wgl_col-4 swiper-slide\">\n    <div class=\"blog-post format-standard-image\">\n    <div class=\"blog-post_wrapper\"><div class=\"blog-post_media\"><div class=\"blog-post_media_part\"><a href=\"https:\/\/chironex.eu\/de\/preiserhoehung\/\" class=\"media-link image-overlay\"><img decoding=\"async\" data-src=\"https:\/\/chironex.eu\/wp-content\/uploads\/2025\/12\/Preiserhohung-740x560.jpg\" alt=\"Preiserho\u0308hung\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 740px; --smush-placeholder-aspect-ratio: 740\/560;\"><\/a><\/div><\/div>    <div class=\"blog-post_content\"><div class=\"post_meta-wrap\"><div class=\"meta-data\"><span class=\"post_date\">\n                        Dezember 10, 2025                        <\/span><\/div><\/div><h3 class=\"blog-post_title\"><a href=\"https:\/\/chironex.eu\/de\/preiserhoehung\/\">Die meisten Preiserh\u00f6hungen scheitern nicht am Kunden \u2013 sondern am Vertrieb<\/a><\/h3><div class=\"clear\"><\/div><div class=\"blog-post_footer\">            <div class=\"read-more-wrap\">\n                <a href=\"https:\/\/chironex.eu\/de\/preiserhoehung\/\" class=\"button-read-more\">\n                <span>Mehr erfahren<\/span>\n                <\/a>\n            <\/div>    <\/div>\n    <\/div>\n    <\/div>\n    <\/div>\n    <\/div>    <div class=\"item wgl_col-4 swiper-slide\">\n    <div class=\"blog-post format-standard-image\">\n    <div class=\"blog-post_wrapper\"><div class=\"blog-post_media\"><div class=\"blog-post_media_part\"><a href=\"https:\/\/chironex.eu\/de\/neue-chancen-in-der-krise\/\" class=\"media-link image-overlay\"><img decoding=\"async\" data-src=\"https:\/\/chironex.eu\/wp-content\/uploads\/2025\/11\/Manufac_2-740x560.png\" alt=\"Manufac_2\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 740px; --smush-placeholder-aspect-ratio: 740\/560;\"><\/a><\/div><\/div>    <div class=\"blog-post_content\"><div class=\"post_meta-wrap\"><div class=\"meta-data\"><span class=\"post_date\">\n                        November 3, 2025                        <\/span><\/div><\/div><h3 class=\"blog-post_title\"><a href=\"https:\/\/chironex.eu\/de\/neue-chancen-in-der-krise\/\">Neue Chancen in der Krise: Wie produzierende Unternehmen ihre Positionierung neu ausrichten<\/a><\/h3><div class=\"clear\"><\/div><div class=\"blog-post_footer\">            <div class=\"read-more-wrap\">\n                <a href=\"https:\/\/chironex.eu\/de\/neue-chancen-in-der-krise\/\" class=\"button-read-more\">\n                <span>Mehr erfahren<\/span>\n                <\/a>\n            <\/div>    <\/div>\n    <\/div>\n    <\/div>\n    <\/div>\n    <\/div>    <div class=\"item wgl_col-4 swiper-slide\">\n    <div class=\"blog-post format-standard-image\">\n    <div class=\"blog-post_wrapper\"><div class=\"blog-post_media\"><div class=\"blog-post_media_part\"><a href=\"https:\/\/chironex.eu\/de\/logistikdienstleister\/\" class=\"media-link image-overlay\"><img decoding=\"async\" data-src=\"https:\/\/chironex.eu\/wp-content\/uploads\/2025\/10\/container-4197259_1280-1-740x560.jpg\" alt=\"container-4197259_1280\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 740px; --smush-placeholder-aspect-ratio: 740\/560;\"><\/a><\/div><\/div>    <div class=\"blog-post_content\"><div class=\"post_meta-wrap\"><div class=\"meta-data\"><span class=\"post_date\">\n                        Oktober 28, 2025                        <\/span><\/div><\/div><h3 class=\"blog-post_title\"><a href=\"https:\/\/chironex.eu\/de\/logistikdienstleister\/\">Wie ein europ\u00e4ischer Logistikdienstleister seine Marktposition in Deutschland st\u00e4rkte und die EBIT-Marge mit einer klaren, technologiegest\u00fctzten Pricing-Strategie verbesserte<\/a><\/h3><div class=\"clear\"><\/div><div class=\"blog-post_footer\">            <div class=\"read-more-wrap\">\n                <a href=\"https:\/\/chironex.eu\/de\/logistikdienstleister\/\" class=\"button-read-more\">\n                <span>Mehr erfahren<\/span>\n                <\/a>\n            <\/div>    <\/div>\n    <\/div>\n    <\/div>\n    <\/div>\n    <\/div>    <div class=\"item wgl_col-4 swiper-slide\">\n    <div class=\"blog-post format-standard-image\">\n    <div class=\"blog-post_wrapper\"><div class=\"blog-post_media\"><div class=\"blog-post_media_part\"><a href=\"https:\/\/chironex.eu\/de\/pricing-in-der-logistikindustrie\/\" class=\"media-link image-overlay\"><img decoding=\"async\" data-src=\"https:\/\/chironex.eu\/wp-content\/uploads\/2025\/10\/hong-kong-1990268_1280-740x560.jpg\" alt=\"hong-kong-1990268_1280\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 740px; --smush-placeholder-aspect-ratio: 740\/560;\"><\/a><\/div><\/div>    <div class=\"blog-post_content\"><div class=\"post_meta-wrap\"><div class=\"meta-data\"><span class=\"post_date\">\n                        Oktober 28, 2025                        <\/span><\/div><\/div><h3 class=\"blog-post_title\"><a href=\"https:\/\/chironex.eu\/de\/pricing-in-der-logistikindustrie\/\">Warum strategisches Pricing in der Logistik entscheidend ist<\/a><\/h3><div class=\"clear\"><\/div><div class=\"blog-post_footer\">            <div class=\"read-more-wrap\">\n                <a href=\"https:\/\/chironex.eu\/de\/pricing-in-der-logistikindustrie\/\" class=\"button-read-more\">\n                <span>Mehr erfahren<\/span>\n                <\/a>\n            <\/div>    <\/div>\n    <\/div>\n    <\/div>\n    <\/div>\n    <\/div>    <div class=\"item wgl_col-4 swiper-slide\">\n    <div class=\"blog-post format-standard-image\">\n    <div class=\"blog-post_wrapper\"><div class=\"blog-post_media\"><div class=\"blog-post_media_part\"><a href=\"https:\/\/chironex.eu\/de\/preisgestaltung-bei-stagnierender-nachfrage\/\" class=\"media-link image-overlay\"><img decoding=\"async\" data-src=\"https:\/\/chironex.eu\/wp-content\/uploads\/2025\/10\/Pricing-scaled-740x560.jpg\" alt=\"Pricing\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 740px; --smush-placeholder-aspect-ratio: 740\/560;\"><\/a><\/div><\/div>    <div class=\"blog-post_content\"><div class=\"post_meta-wrap\"><div class=\"meta-data\"><span class=\"post_date\">\n                        Oktober 28, 2025                        <\/span><\/div><\/div><h3 class=\"blog-post_title\"><a href=\"https:\/\/chironex.eu\/de\/preisgestaltung-bei-stagnierender-nachfrage\/\">Preisgestaltung in Zeiten von stagnierender Nachfrage<\/a><\/h3><div class=\"clear\"><\/div><div class=\"blog-post_footer\">            <div class=\"read-more-wrap\">\n                <a href=\"https:\/\/chironex.eu\/de\/preisgestaltung-bei-stagnierender-nachfrage\/\" class=\"button-read-more\">\n                <span>Mehr erfahren<\/span>\n                <\/a>\n            <\/div>    <\/div>\n    <\/div>\n    <\/div>\n    <\/div>\n    <\/div>    <div class=\"item wgl_col-4 swiper-slide\">\n    <div class=\"blog-post format-standard-image\">\n    <div class=\"blog-post_wrapper\"><div class=\"blog-post_media\"><div class=\"blog-post_media_part\"><a href=\"https:\/\/chironex.eu\/de\/case-study-use-case-ecs\/\" class=\"media-link image-overlay\"><img decoding=\"async\" data-src=\"https:\/\/chironex.eu\/wp-content\/uploads\/2025\/10\/plane-2909186_1280-740x560.jpg\" alt=\"plane-2909186_1280\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 740px; --smush-placeholder-aspect-ratio: 740\/560;\"><\/a><\/div><\/div>    <div class=\"blog-post_content\"><div class=\"post_meta-wrap\"><div class=\"meta-data\"><span class=\"post_date\">\n                        Oktober 24, 2025                        <\/span><\/div><\/div><h3 class=\"blog-post_title\"><a href=\"https:\/\/chironex.eu\/de\/case-study-use-case-ecs\/\">Neue Marktpositionierung f\u00fcr European Cargo Services: Differenzierung im internationalen Luftfrachtmarkt<\/a><\/h3><div class=\"clear\"><\/div><div class=\"blog-post_footer\">            <div class=\"read-more-wrap\">\n                <a href=\"https:\/\/chironex.eu\/de\/case-study-use-case-ecs\/\" class=\"button-read-more\">\n                <span>Mehr erfahren<\/span>\n                <\/a>\n            <\/div>    <\/div>\n    <\/div>\n    <\/div>\n    <\/div>\n    <\/div><\/div><ul class=\"swiper-pagination\" role=\"tablist\" data-carousel=\"wgl_carousel_69e59ad75c2be\"><\/ul><\/div><\/div><\/div><\/div><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Profitabilit\u00e4t sichern \u2013 mit smarter Preisgestaltung und klarer Marktposition f\u00fcr Software- &amp; Digitalunternehmen Software- und Digitalunternehmen stehen unter starkem Innovations- und Wettbewerbsdruck. Technologien entwickeln sich rasant, L\u00f6sungen werden zunehmend vergleichbar und Kund:innen erwarten klare Antworten auf die Frage: Welchen konkreten Mehrwert liefert dieses digitale Produkt f\u00fcr mein Unternehmen? In diesem Umfeld entscheiden eine pr\u00e4zise Positionierung [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-9757","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Software- &amp; Digitalbranche - Chironex Consulting<\/title>\n<meta name=\"description\" content=\"Pricing f\u00fcr SaaS Unternehmen\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/chironex.eu\/de\/software-digitalbranche\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Software- &amp; Digitalbranche - Chironex Consulting\" \/>\n<meta property=\"og:description\" content=\"Pricing f\u00fcr SaaS Unternehmen\" \/>\n<meta property=\"og:url\" content=\"https:\/\/chironex.eu\/de\/software-digitalbranche\/\" \/>\n<meta property=\"og:site_name\" content=\"Chironex Consulting\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-21T01:22:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/chironex.eu\/wp-content\/uploads\/2024\/11\/Chironex_1.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"5\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/chironex.eu\/de\/software-digitalbranche\/\",\"url\":\"https:\/\/chironex.eu\/de\/software-digitalbranche\/\",\"name\":\"Software- & Digitalbranche - Chironex Consulting\",\"isPartOf\":{\"@id\":\"https:\/\/chironex.eu\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/chironex.eu\/de\/software-digitalbranche\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/chironex.eu\/de\/software-digitalbranche\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/chironex.eu\/wp-content\/uploads\/2024\/11\/Chironex_1.jpg\",\"datePublished\":\"2026-01-21T01:21:23+00:00\",\"dateModified\":\"2026-01-21T01:22:00+00:00\",\"description\":\"Pricing f\u00fcr SaaS Unternehmen\",\"breadcrumb\":{\"@id\":\"https:\/\/chironex.eu\/de\/software-digitalbranche\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/chironex.eu\/de\/software-digitalbranche\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/chironex.eu\/de\/software-digitalbranche\/#primaryimage\",\"url\":\"https:\/\/chironex.eu\/wp-content\/uploads\/2024\/11\/Chironex_1.jpg\",\"contentUrl\":\"https:\/\/chironex.eu\/wp-content\/uploads\/2024\/11\/Chironex_1.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/chironex.eu\/de\/software-digitalbranche\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/chironex.eu\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Software- &#038; 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