Outsourcing Pricing? When an external pricing lead truly pays off
In many companies, pricing has evolved historically: list prices were defined long ago, discount structures crept in over the years, and special conditions emerged due to sales pressure. As complexity increases — new segments, international expansion, subscription models, add-ons, platform logic — pricing becomes a strategic bottleneck.
So the question is no longer whether pricing should be strategically led, but who should assume this responsibility.






