Securing Profitability – with Smart Pricing and a Clear Market Position for Software & Digital Companies
Software and digital companies operate under intense innovation and competitive pressure. Technologies evolve rapidly, solutions become increasingly similar, and customers expect clear answers to one central question: What specific value does this digital product deliver to my business?
In this environment, precise positioning and a data-driven pricing strategy determine whether software solutions can scale profitably and achieve sustainable growth.
This page is aimed at companies in the software and digital sector that want to strengthen their market position, uncover growth potential, and develop pricing that reflects their true value creation.
Challenges in the Software & Digital Industry
Digital products are increasingly perceived as interchangeable
Strong pricing pressure from platform providers, open-source alternatives, and international competitors
Difficult differentiation when feature sets or technologies quickly converge
Challenges in value-based pricing, packaging, and monetizing new features
Customers often do not clearly understand the value or compare solely based on features
Prices that are too low prevent growth; prices that are too high reduce conversion and trust
Focus of the Collaboration
- Sharpening Positioning
- Identifying relevant differentiation factors
- Developing a concise, market-aligned value proposition
- Clear distinction from competing tools and alternatives
- Structuring a compelling value proposition for software and digital products
- Developing a Sustainable Pricing Strategy
- Analyzing the value contribution from the customer’s perspective (value drivers, ROI, use cases)
- Deriving a value-oriented pricing logic for software and digital services
- Modeling different pricing and packaging scenarios (tiers, bundles, modules)
- Recommendations for monetizing new features and product lines
- Creating Go-to-Market Clarity
- Developing messaging that clearly communicates the product’s value
- Aligning positioning and pricing across marketing, sales, and customer success
- Preparing for sales pitches, marketing campaigns, and investor relations
Who Is This For?
For software, digital, and tech companies that want to …
position an existing product more clearly in the market
professionalize or modernize their pricing
launch new features, modules, or digital services
avoid growth limitations caused by unclear pricing or prices that are too low
differentiate in a highly saturated market
Your contact person
Andreas Feuerbach, CEO & Founder Chironex Consulting
Pricing is complex. Together, we make it profitable.
CONTACT EXPERT
How we can assist you?
Case Studies & Blog
Explore how our strategies translate into measurable business success. Through detailed case studies, we showcase how value-based pricing, precise positioning, and data-driven decision-making have helped our clients achieve higher margins, stronger market presence, and sustainable growth.
