Securing profitability – through smart pricing and clear market positioning for software and digital companies
Software and digital companies are under intense pressure to innovate and compete. Technologies evolve rapidly, solutions are becoming increasingly comparable, and customers expect clear answers to a central question: What concrete value does this digital product deliver for my business?
In this environment, precise positioning and a data-driven pricing strategy determine whether software solutions can scale profitably and grow sustainably.
This page is aimed at companies in the software and digital sector that want to strengthen their market position, identify growth potential, and develop pricing that truly reflects their value contribution.
Challenges in the software & digital industry
- Digital products are increasingly perceived as interchangeable
- Strong price pressure from platform providers, open-source alternatives, and international competitors
- Difficult differentiation with similar feature sets or rapidly converging technologies
- Challenges in value-based pricing, packaging, and monetizing new features
- Customers often do not clearly recognize the value or compare solutions purely on features
- Prices that are too low hinder growth; prices that are too high reduce conversion or undermine trust
Focus of the collaboration
Sharpening positioning
- Identification of relevant differentiation factors
- Development of a concise, market-aligned value proposition
- Clear differentiation from alternative tools and competitors
- Structuring a compelling value proposition for software and digital products
Developing a sustainable pricing strategy
- Analysis of customer-perceived value (value drivers, ROI, use cases)
- Derivation of a value-based pricing logic for software and digital services
- Modeling of different pricing and packaging scenarios (tiers, bundles, modules)
- Recommendations for monetizing new features and product lines
Creating go-to-market clarity
- Development of messaging that clearly communicates customer value
- Alignment of positioning and pricing across marketing, sales, and customer success
- Preparation for sales pitches, marketing campaigns, and investor relations
Who is this suitable for?
For software, digital, and tech companies that want to:
- Position an existing product more clearly in the market
- Professionalize or modernize their pricing
- Launch new features, modules, or digital services
- Avoid growth constraints caused by unclear pricing logic or prices that are too low
- Differentiate themselves in a highly saturated market
Your contact person
Andreas Feuerbach, CEO & Founder Chironex Consulting
Pricing is complex. Together, we make it profitable.
CONTACT EXPERT
How we can assist you?
Case Studies & Blog
Explore how our strategies translate into measurable business success. Through detailed case studies, we showcase how value-based pricing, precise positioning, and data-driven decision-making have helped our clients achieve higher margins, stronger market presence, and sustainable growth.
