In the logistics and transport sector, price pressure is high—while energy costs, labor costs, and regulatory requirements continue to rise. Traditional cost-plus models quickly reach their limits. With value-based pricing and intelligent dynamic pricing supported by artificial intelligence, companies can find the optimal balance between competitiveness and profitable margins—in real time.

Challenges:

• Intense price pressure from international and regional competitors

• High cost volatility (fuel, tolls, wages)

• Unclear customer perception of value—price often seen only as a cost factor

• Static price lists leaving market opportunities untapped

Our Approach:
We develop pricing strategies based on the actual value for the customer—not just internal costs. With value-based pricing, we ensure your prices reflect the perceived benefits, such as guaranteed delivery times, premium services, or CO₂-reduced transport solutions.

What is Dynamic Pricing—and why it works in logistics:
Dynamic pricing is a flexible pricing system where rates are adjusted in real time based on demand, supply, capacity utilization, seasonal effects, or cost changes. Instead of using rigid price lists, your pricing model continuously reacts to market movements.
With AI-powered dynamic pricing, these adjustments are automated: algorithms analyze historical data, current market trends, and competitor prices to determine the optimal price for each shipment or route.

This leads to:

• Higher utilization during low-demand periods through targeted discounts

• Margin maximization during peak times through value-oriented surcharges

• Better forecasting and planning through data-driven predictions

Your Advantage:

• Prices that reflect the true value of your service

• Higher margins through value-oriented and automated calculation

• Dynamic adaptation to demand, competition, and cost developments

• AI-driven forecasts for optimal pricing decisions

• Sustainable increase in revenue, utilization, and customer loyalty